With a growing annoyance of “spam” emails the old fashioned approach of direct mail is proving more and more effective but what exactly are the advantages.
The direct mail environment is a good one.
Sure, people call direct mail "junk mail." But they use the term with a lot less anger than they do when they speak of "spam." When you read through your email, you're sitting at a desk staring at a monitor and you're busy. When you sort through your postal mail, you're probably much more relaxed and feel less put upon. This difference in receptivity is incalculably important.
Direct mail gives you the space you need to tell the whole story.
If you write a compelling letter, readers will stay with you. They will not stick with you in an email.
In direct mail, you can use emotion.
In your letter or flyer you can inspire, frighten, cajole, convince, make reasoned arguments, and motivate. Readers just don't want that in an email. They want you to tell them the facts and get out, which in marketing can be very limiting.
In direct mail you can include different pieces you can hold in your hand.
I'm talking about a colourful flyer, a testimonial sheet filled with raves, objective product reviews, you name it. You never know what's going to capture a reader's interest or attention. At Tandem we offer mail fulfilment services to suit any size of organisation, small quantities are no problem at all. Our mail fulfilment services include:
- Small run capability – anything from 100+ pieces of mail
- Bespoke services – Hand written envelopes, odd sized mail etc.
- Stamped and/or franked mail
- Letter copywriting service
If you currently use your existing staff to manage your marketing or customer contact mailings, or as a small business, spend evenings printing letters and inserting into envelopes, talk to us, you will be surprised just how affordable our services are. Our pricing starts from just 49 pence per letter, which includes –
- Mail merge and printing
- Signing of letters
- Inserting in to DL window envelopes
- The supply of the envelope
- 2nd Class postage
All you need to supply is the letterhead and the content, but don’t worry if you don’t have these we can help with this also. For more information or details of our bespoke services call us on 0845 675 1222.