Humaiyra

Performance where it matters most - in sales.

Multiple hands with various rings intertwined against a beige background.

We supported Humayria with strategy, content and performance marketing to help sharpen their visibility, grow engagement and deliver measurable commercial returns.

The goal wasn’t awareness for awareness’ sake. It was to drive bottom-line results.

What we did

  • Focused the content strategy on meaningful engagement

  • Increased visibility through smart, consistent execution

  • Used performance data to adapt and refine in real time

What happened

Infographic displaying social media metrics: over 1.4 million impressions, more than 370,000 profile visits, 21,000 content interactions, and 1,000 new followers. Shows percentage increases for June-December sales, full-year revenue, and Q4 sales.

STRATEGIC PEOPLE

Targeted growth. Tangible results.

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We supported Strategic People with a more focused content strategy - shaped around their London-based audience and designed to build consistent, meaningful engagement.

A digital infographic showing percentage increases: 23% for organic impressions, 287% for reactions, 291% for comments, and 23% for follower increase.

WHAT WE DELIVERED

No gimmicks, no shortcuts - just clear improvements in reach, relevance and impact. Built from consistent delivery and content that resonated with the right people.

LOVE SPELL

Sharper strategy. Stronger growth.

A woman wearing an off-the-shoulder, long-sleeve lace wedding dress with intricate floral patterns.

We supported Love Spell with brand redirection and wider marketing efforts, working across both Instagram and TikTok to build visibility, drive engagement, and set the foundations for long-term growth.

Statistics showing social media growth metrics with percentages and labels such as post views, profile visits, likes, follower growth, and viewers up.

TIKTOK GROWTH

What changed? Clearer brand direction. More relevant content. Smarter execution.
Built steadily - and made to last.

results

We don’t just say we’re performance-led. We show it.

If something’s worked, we’ll explain why. If it didn’t, we’ll explain that too. That’s how trust is built - and kept.

The numbers speak for themselves.

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TESTIMONIALS

HEAR FROM OUR CLIENTS DIRECTLY

“We were stretched. Managing content across multiple accounts - TikTok, Instagram, email, just wasn’t sustainable.”

Tandem stepped in and took ownership of the whole process. From managing content creation to advising on email strategy and handling Meta ads, it’s been a full-package solution.

They’re flexible, efficient, and get the job done - without needing to be chased. We’ve seen real impact: more engagement, more visibility, more sales and most importantly, I’ve been able to focus on building and launching new collections.”

Yusuf  - Owner, Humayria Jewellery

Close-up image of a logo for Humayra Jewellery, featuring elegant navy blue lettering on a white background.

“Before Tandem, we struggled with the quality and responsiveness of our social media partner. We needed more than just someone to post content - we needed someone who truly got us.”

Tandem has massively improved our output. Our content looks and feels professional, and communication is seamless. What impressed me most was their ability to dive into our sector - recruitment and energy - and quickly understand how to engage the right audience.

They’ve gone above and beyond to learn our business, and that comes through in the quality of the content. Our following has grown, and engagement has gone up across the board.”

Kintec global recruitment logo with a blue circular emblem and the company name in bold letters, alongside the text 'global recruitment'.**

Anthony Vernon - CEO, Kintec Global

“I didn’t have the confidence or time to show up properly on LinkedIn - and had no idea what to post. Working with Tandem changed that.”

They’ve helped me consistently show up with high-quality content across both personal and business LinkedIn. It’s not just that the posts are taken care of - it’s the confidence that comes with knowing they’re good.

What stands out most is the personality, urgency and willingness to try anything. It feels like Tandem is always there, ready to support and make things easier. I now have more time to focus on the business, and LinkedIn is no longer a stress.”

Amy Murgetroed - Managing Director, Strategic People

Bold black text reading 'strategic people' with two forward slashes.

“Tandem were absolutely brilliant to work with. We brought them on to consult on our marketing strategy and support us as we scaled a fast-growing business.

Their experience across influencer marketing, digital strategy and branding - plus their network of industry professionals - made a real impact. They helped us map out a clear, effective plan, and played a key role in building the strategy that’s driving our growth.”

Black and white image with the text 'U.S. OPEN' and a tennis player silhouette, representing the U.S. Open tennis tournament.

Leah Lindaas - Founder & Director, L.Cuppini